Us background


Us Us Us Us

Music videos have come a long way since MTV and The Buggles hit our screens in 1981. And after a slightly lean spell in the early noughties they're entering a golden internet era, thanks to trailblazing directors such as Us. The Hackney-based duo followed up on last year's award-winning Wiley video 'Numbers in Action' by using hundreds of vinyl records to create a perfectly synched 3D waveform for Benga's 'I Will Never Change'. The ingenious, SoundCloud-inspired blend of old and new required time and more than a little ingenuity, but it shows great promos can be made by mortals without megabudgets.